Google’s ‘AI Overviews’ halve click-through rates in 2024
For searches triggering AI Overviews in 2024, organic click-through rates were cut by more than half, according to a new analysis
Management
Our most-read stories of January
A new administration, an OEM acquisition, and a couple technology developments
Contractors can still market on TikTok — for now
The popular social media app's fate in the U.S. remains in question, following a temporary shutdown on January 18
Non-Google channels led Q4 average tickets, analysis shows
Customers acquired through Bing and Facebook ads outspent those acquired through Google in late 2024, according to an analysis
The FTC banned fake, deceptive reviews. Here’s what it means for contractors
As of October 2024, "purchasing" fake reviews by offering customers discounts is banned, along with a few similar practices
Our 2025 Plan
A peek at some of our plans for the new year
Our most-read stories of November
M&A, going public, and what's to come in 2025
Q&A: Capital HVAC owner on call-by-call management
By supporting technicians in real time on every service call, the company's generating more revenue out of fewer calls
Any Hour Group watching inflation, playing offense in 2025
There's a rosy case to be made for the HVAC industry next year, but Any Hour's prepping for it to look a lot like this year
Q&A: The benefits of remote CSRs with AnswerForce
As a business owner, you’re practically a superhero. But unfortunately, you and your team can’t be awake 24/7