Haller Enterprises president on shifting technicians across divisions
A conversation about shifting technicians across residential and commercial divisions, the org chart that supports the model, and more
A conversation about shifting technicians across residential and commercial divisions, the org chart that supports the model, and more
A conversation, fresh off winning two advertising awards, about the company's video strategy, production logistics, and more
Organic lead volume and average tickets grew in Q1, while customer acquisition costs fell, per an analysis of 100 contractors' marketing data
For searches triggering AI Overviews in 2024, organic click-through rates were cut by more than half, according to a new analysis
A new administration, an OEM acquisition, and a couple technology developments
The popular social media app's fate in the U.S. remains in question, following a temporary shutdown on January 18
Customers acquired through Bing and Facebook ads outspent those acquired through Google in late 2024, according to an analysis
As of October 2024, "purchasing" fake reviews by offering customers discounts is banned, along with a few similar practices
A peek at some of our plans for the new year
M&A, going public, and what's to come in 2025
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