Behind Service Experts’ equipment leasing approach
A conversation about the economics of leasing HVAC systems, positioning the model to customers, and the barriers to broad U.S. adoption
Management
Haller Enterprises president on shifting technicians across divisions
A conversation about shifting technicians across residential and commercial divisions, the org chart that supports the model, and more
Inside MAX Service Group’s cinematic approach to advertising
A conversation, fresh off winning two advertising awards, about the company's video strategy, production logistics, and more
Organic lead volume pops 26% in Q1, analysis shows
Organic lead volume and average tickets grew in Q1, while customer acquisition costs fell, per an analysis of 100 contractors' marketing data
Google’s ‘AI Overviews’ halve click-through rates in 2024
For searches triggering AI Overviews in 2024, organic click-through rates were cut by more than half, according to a new analysis
Our most-read stories of January
A new administration, an OEM acquisition, and a couple technology developments
Contractors can still market on TikTok — for now
The popular social media app's fate in the U.S. remains in question, following a temporary shutdown on January 18
Non-Google channels led Q4 average tickets, analysis shows
Customers acquired through Bing and Facebook ads outspent those acquired through Google in late 2024, according to an analysis
The FTC banned fake, deceptive reviews. Here’s what it means for contractors
As of October 2024, "purchasing" fake reviews by offering customers discounts is banned, along with a few similar practices
Our 2025 Plan
A peek at some of our plans for the new year