HVAC
Google lets consumers hide search ads in redesign
The company has begun rolling out a 'Hide sponsored results' label, according to an announcement
Technology
HVAC
How Reddit affects contractors’ online visibility
Reddit has become an important factor in online search, though exactly how important depends on the platform, according to recent data
HVAC
AI search favors company websites, listings over forums: Study
AI-powered search platforms lean heavily on ‘brand-managed’ sources rather than discussion forums like Reddit, per a new study
HVAC
ChatGPT enters home services with Thumbtack partnership
Home services platform Thumbtack is among the first companies to develop an app that will work directly within ChatGPT, per an announcement
HVAC
Google’s AI calls skip HVAC, plumbing — for now
While the company announced in July that it would begin calling local businesses on consumers' behalf, HVAC and plumbing don't yet apply
HVAC
Instagram posts became Google-searchable this summer: What to know
The move expands the discoverability of contractors' Instagram content, including photos, videos, and Reels
HVAC
Google to unify Local Services Ads badges
The company will consolidate several LSA badges into a single "Google Verified" icon, starting in October, per an announcement
HVAC
Google will now call contractors on consumers’ behalf
The company on Wednesday launched a new feature that will call local businesses on users' behalf to gather pricing and availability details
HVAC
Google launches AI search ads
The company on Wednesday announced that it will broaden the surface area in which contractors can reach new customers
HVAC
Google tweaks Local Services Ads, will analyze calls to collect contractors’ pricing info
The company published a new set of terms, giving it the right to analyze all data within LSA profiles, including phone calls, per an email