Google launches AI search ads
The company on Wednesday announced that it will broaden the surface area in which contractors can reach new customers
Technology
Google tweaks Local Services Ads, will analyze calls to collect contractors’ pricing info
The company published a new set of terms, giving it the right to analyze all data within LSA profiles, including phone calls, per an email
Google launches AI-powered Q&A on contractors’ Business Profiles
The company has started rolling out a new feature that lets consumers ask specific questions about contractors when viewing Business Profiles
AI firms are coming for contractors’ ad dollars — but have a long way to go
While several AI-powered search engines appear to pose a threat to Google, data shows the gap remains miles wide
ChatGPT’s parent company eyes home services
OpenAI, ChatGPT's parent company, on Thursday rolled out a feature that can find, message, and hire contractors on consumers' behalf
Google launches ‘Energy Skilled’ badges: What to know
Google will display 'Energy Skilled' badges on contractors' Business Profiles if at least one technician has earned a certain credential
ServiceTitan is now a public company
After more than a decade as a private company, ServiceTitan brought the trades to Wall Street — and made its public debut
Yelp makes updates to boost contractor advertising
Yelp rolled out over 20 product updates as part of a larger initiative to improve its advertising offerings
Inside ServiceTitan’s pitch to the public
ServiceTitan published a 300-page document outlining its industry outlook, financial performance, and future plans
ServiceTitan mulling IPO before year-end
The company has been waiting for "favorable market conditions," according to an investor