Google now displays social media posts on Business Profiles
March 25, 2024
Image: Ecwid
Google released an update that automatically displays businesses’ social media posts on Google Business Profiles (GBP).
The big picture: This gives customers a new way to explore a contractor’s social activity, upping the importance of maintaining an active online presence.
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“Being omnipresent is becoming even more important since we can now click off of a Google product to check the activity of a social feed,” Josh Crouch of Relentless Digital told Homepros.
Details: Social posts from linked accounts will automatically appear beneath core business information on Google Business Profiles, initially on mobile — and Google Maps.
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This expands on the late-last-year update of being able to simply link social media accounts to GBPs.
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Linkable platforms include Facebook, Instagram, X/Twitter, Pinterest, and TikTok.
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Check out the update in action here.
Looking ahead: The update is currently limited to certain regions (which Google hasn’t specified), but a wider rollout in the future is likely.
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