Google now displays social media posts on Business Profiles

Google released an update that automatically displays businesses’ social media posts on Google Business Profiles (GBP). 

The big picture: This gives customers a new way to explore a contractor’s social activity, upping the importance of maintaining an active online presence.

• “Being omnipresent is becoming even more important since we can now click off of a Google product to check the activity of a social feed,” Josh Crouch of Relentless Digital told Homepros.

Details: Social posts from linked accounts will automatically appear beneath core business information on Google Business Profiles, initially on mobile — and Google Maps.

• This expands on the late-last-year update of being able to simply link social media accounts to GBPs.

• Linkable platforms include Facebook, Instagram, X/Twitter, Pinterest, and TikTok.

• Check out the update in action here.  

Looking ahead: The update is currently limited to certain regions (which Google hasn’t specified), but a wider rollout in the future is likely.