Our most-read stories of the summer
A roundup of our five most-read stories from June to August
With Labor Day behind us and summer unofficially over, we rounded up our five most-read stories from June to August.
✏ Inside Buehler Air’s $20 million marketing machine
Jason Buehler (no relation to Ferris) has seen his FL-based company, Buehler Air & Plumbing, grow significantly over the past 14 years, with revenue up nearly tenfold in the past five years alone.
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The big picture: The company is on track to bring in $22 million in revenue this year, with 5-6% allocated to marketing.
📈 The HVAC industry has seen consolidation — but it’s not over yet
A few years ago, when the U.S. shut down, consumers were stuck at home, received stimulus checks from the government, and — while interest rates fell to near 0% — decided to invest in their homes.
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HVAC contractors prospered, and a frenzy of M&A activity ensued. Investor-backed platforms went on shopping sprees, and valuations jumped.
💭 Is “Uber for HVAC” possible?
It’s obvious: The HVAC industry is changing. Thanks to the Amazons of the world, today’s consumers expect more than ever.
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The “I want someone here now!” mentality is real, and raises a new question for the industry: Is there room for an on-demand, Uber-like platform in HVAC?
🎉 California contractor launches smart thermostat startup
Nuve, a new thermostat startup founded by NexGen HVAC & Plumbing’s Ismael Valdez, recently launched to “help contractors retain more customers,” Nuve’s Chief Product Officer, Travis Ringe, tells Homepros.
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Why it matters: Acquiring new customers is becoming more expensive, as competition, partly driven by deep-pocketed consolidators, heats up.
👨💻 Pika’s David Zhao on building the “front office for HVAC”
“It’s a shame homeowners aren’t more stoked about having contractors in their homes.”
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“Contractors are great at building strong face-to-face relationships — they’re some of the best, most personable people I’ve worked with — but I think they’re being let down by the tools they use to translate that relationship to a sale.”
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Keep reading
32 minutes with HVAC Uncensored’s Gil Cavey
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