Reddit is considering Google-like search ads
The move would add available real estate for contractors to reach customers
Image: Wired; Mascot: Reddit
Social news site Reddit is thinking about selling search ads, the company said on a recent call.
The big picture: Reddit has over 100,000 active “subreddits” (topic-specific forums) where tens of millions of U.S. visitors interact daily.
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Reddit users, for example, will ask for recommended contractors in their cities’ subreddit, where they can see and reply to no-fluff comments in real time.
What’s happening: The company’s considering selling ad space on its search results pages to boost revenue.
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The move would provide existing advertisers, which include local businesses, more targeting opportunities.
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“Over the long term, there’s significant advertising potential there,” said CEO Steve Huffman.
Why it matters: If Reddit moves forward, it would expand the digital real estate available for contractors to reach customers in their service area, complementing Google, Facebook, and other channels.
What to watch for: While the company signaled its intentions, it hasn’t yet disclosed details on timing, format, or pricing.
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