Google makes review links, booking changes
LSA review links are expiring, and bookings are merging with Business Profiles
Management
What do contractors overlook regarding financials?
Notes on pricing, average tickets, gross margins, and labor efficiency
Reddit is considering Google-like search ads
The move would add available real estate for contractors to reach customers
What contractors are saying: Working with Gen Z
Lessons, observations, and more from contractors across the U.S.
The important, but less covered part of the HVAC industry’s labor problem
The lack of people entering the trades is only one part of the problem
California contractor launches smart thermostat startup
Nuve aims to help contractors win by keeping their brand front and center
How Yarbrough & Sons uses video to grow its brand
The company views itself as a media company that happens to work on houses
The cornerstones of a well-optimized Google Business Profile
Build Media’s Kristina Kutsitaru shares opportunities that contractors can seize
Customers are spending more than last summer, data shows
From May to July, average tickets from organic channels rose by over 10% year-over-year
Inside Buehler Air’s $20 million marketing machine
The company spends 60% of its marketing budget on branding, and 40% on digital and direct mail