HVAC
Organic lead volume pops 26% in Q1, analysis shows
Organic lead volume and average tickets grew in Q1, while customer acquisition costs fell, per an analysis of 100 contractors' marketing data
Management
HVAC
Google’s ‘AI Overviews’ halve click-through rates in 2024
For searches triggering AI Overviews in 2024, organic click-through rates were cut by more than half, according to a new analysis
HVAC
Our most-read stories of January
A new administration, an OEM acquisition, and a couple technology developments
HVAC
Contractors can still market on TikTok — for now
The popular social media app's fate in the U.S. remains in question, following a temporary shutdown on January 18
HVAC
Non-Google channels led Q4 average tickets, analysis shows
Customers acquired through Bing and Facebook ads outspent those acquired through Google in late 2024, according to an analysis
HVAC
The FTC banned fake, deceptive reviews. Here’s what it means for contractors
As of October 2024, "purchasing" fake reviews by offering customers discounts is banned, along with a few similar practices
HVAC
Q&A: Capital HVAC owner on call-by-call management
By supporting technicians in real time on every service call, the company's generating more revenue out of fewer calls
HVAC
Any Hour Group watching inflation, playing offense in 2025
There's a rosy case to be made for the HVAC industry next year, but Any Hour's prepping for it to look a lot like this year