Google now displays social media posts on Business Profiles
March 25, 2024
Google released an update that automatically displays businesses’ social media posts on Google Business Profiles (GBP).
The big picture: This gives customers a new way to explore a contractor’s social activity, upping the importance of maintaining an active online presence.
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“Being omnipresent is becoming even more important since we can now click off of a Google product to check the activity of a social feed,” Josh Crouch of Relentless Digital told Homepros.
Details: Social posts from linked accounts will automatically appear beneath core business information on Google Business Profiles, initially on mobile — and Google Maps.
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This expands on the late-last-year update of being able to simply link social media accounts to GBPs.
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Linkable platforms include Facebook, Instagram, X/Twitter, Pinterest, and TikTok.
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Check out the update in action here.
Looking ahead: The update is currently limited to certain regions (which Google hasn’t specified), but a wider rollout in the future is likely.
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