Homepros: July 2025 Update

I’ve always liked it when companies share what typically stays internal with their customers or audience, so I’m stealing their idea. To keep you (our really good-looking readers) in the loop, here’s a high-level snapshot of what’s happening in Homepros-land. 

State of play

As of July 24, our newsletter audience, measured by the number of email subscribers, is nearly six times larger than it was 12 months ago, and has averaged 20 percent monthly growth since January of this year. 

More importantly, engagement has held steady for over a year, with our email open rate sitting at 54 percent. 

Every month, blended across our website and LinkedIn, our stories are seen/read roughly 60,000 times. This doesn’t mean anything, revenue-wise, since we don’t monetize our site or socials, but it’s still a general proxy for interest, and the figures are growing.

Since January, we’ve worked with 20 awesome advertising partners who’ve contributed to our revenue growing triple digits year-over-year. And as of July 24, we’ve nearly sold out our entire newsletter inventory through the rest of this year. (If I talked to you about advertising in Q4 but you haven’t gotten back to me, and you’re reading this, email me back! I see you!)

We’ve also covered a number of big stories, including breaking Redwood Services’ $1.1 billion deal with Altas Partners and a merger between Columbia Home Services and P1 Service Group, along with being the first to publicly unearth key details, including the official stalking horse bidders, in Air Pros’ bankruptcy filing, among others. 

While these stories don’t happen every day, they’re important for us to continue focusing on, because in a world where artificial intelligence commoditizes basic news stories (i.e. press releases), the value of information that can’t be found anywhere else grows meaningfully. 

Looking ahead

Our team is growing. Starting in August, Deirdra Funcheon, who’s written for Axios, The Washington Post, and several other publications, will join Homepros as the first full-time reporter, aside from me and some part-timers. She’ll lead the charge on expanding our coverage, breaking stories, manning our newsletter, and more. I’ll announce this publicly over the next few weeks. 

We’re launching a plumbing publication. I’m wrapping up bringing launch sponsors on board for a once-a-week, plumbing-focused newsletter (on Tuesday mornings) that we’ll launch sometime around October. More to come. (If you’re interested in advertising, hit me up.)

We’re hosting an event. Last week, I locked in a spot for a happy hour-style event (which will happen on November 13, as of now) in Charlotte, NC, meant for any readers — contractors, PE execs, advertising partners, etcetera. Details to come. 

Business-wise, we’re gonna go deep — and then wide. As I wrote in December, for us to succeed over the long run, we need to be where people are, beyond email. This includes audio/video, social, and in-person. For instance, if someone in HVAC/plumbing prefers podcasts to email, we need to meet them there. If they like to consume news strictly via Instagram pics/videos, we also need to meet them there. And then, we’ll execute the same playbook in other home service industries (starting next year), including roofing, pest control, pool service, etcetera. 

A couple small things. As part of this, we recently launched an Instagram (give us a follow here), and we’re rolling out a slight newsletter re-design in early August, meant to make the reading experience a tad quicker.

If there’s anything you want to chat about, just shoot me an email. As always, I appreciate the feedback and support — it means the world. Thanks for everything, and have a great rest of July!

— Alec