ServiceTitan, Scorpion strike marketing partnership
January 22, 2024

ServiceTitan Founders. Image: Inc. Magazine
ServiceTitan and Scorpion, a digital marketing provider with roots in the home service industries, inked a partnership to “transform the world of marketing for the trades.”
The big picture: Well over 50% of consumers prefer starting their search for a home service provider online, emphasizing the importance (for contractors) of having a strong online presence.
Details: Scorpion will integrate with ServiceTitan, becoming the first marketing company to do so, and the two will become preferred partners.
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The integration will include custom websites, online scheduling, AI chat, and end-to-end lead management capabilities for customers.
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"This partnership with ServiceTitan is a pivotal moment in reshaping marketing for the home services industry. Together, we are bringing business owners greater transparency into their marketing investments, end-to-end lead to revenue attribution, and better campaign performance," said Rustin Kretz, CEO of Scorpion.
The bottom line: ServiceTitan CEO Ara Mahdessian noted that the partnership gives its contractors the opportunity to generate “more leads, more booked jobs, and ultimately more customers.”
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