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Technology

ChatGPT enters home services with Thumbtack partnership
HVAC

ChatGPT enters home services with Thumbtack partnership

Home services platform Thumbtack is among the first companies to develop an app that will work directly within ChatGPT, per an announcement

Google’s AI calls skip HVAC, plumbing — for now
HVAC

Google’s AI calls skip HVAC, plumbing — for now

While the company announced in July that it would begin calling local businesses on consumers' behalf, HVAC and plumbing don't yet apply

Instagram posts became Google-searchable this summer: What to know
HVAC

Instagram posts became Google-searchable this summer: What to know

The move expands the discoverability of contractors' Instagram content, including photos, videos, and Reels

Google to unify Local Services Ads badges
HVAC

Google to unify Local Services Ads badges

The company will consolidate several LSA badges into a single "Google Verified" icon, starting in October, per an announcement

Google will now call contractors on consumers’ behalf
HVAC

Google will now call contractors on consumers’ behalf

The company on Wednesday launched a new feature that will call local businesses on users' behalf to gather pricing and availability details

Google launches AI search ads
HVAC

Google launches AI search ads

The company on Wednesday announced that it will broaden the surface area in which contractors can reach new customers

Google tweaks Local Services Ads, will analyze calls to collect contractors’ pricing info
HVAC

Google tweaks Local Services Ads, will analyze calls to collect contractors’ pricing info

The company published a new set of terms, giving it the right to analyze all data within LSA profiles, including phone calls, per an email

Google launches AI-powered Q&A on contractors’ Business Profiles
HVAC

Google launches AI-powered Q&A on contractors’ Business Profiles

The company has started rolling out a new feature that lets consumers ask specific questions about contractors when viewing Business Profiles

AI firms are coming for contractors’ ad dollars — but have a long way to go
HVAC

AI firms are coming for contractors’ ad dollars — but have a long way to go

While several AI-powered search engines appear to pose a threat to Google, data shows the gap remains miles wide

ChatGPT’s parent company eyes home services
HVAC

ChatGPT’s parent company eyes home services

OpenAI, ChatGPT's parent company, on Thursday rolled out a feature that can find, message, and hire contractors on consumers' behalf