Google’s AI calls skip HVAC, plumbing — for now

In July, Google began calling local businesses on consumers’ behalf to gather pricing and availability details. But there’s a catch.

What’s happening: While the news set off chatter across industries about its implications, a Google spokesperson last week confirmed to Homepros that the HVAC and plumbing verticals aren’t currently supported by the feature — and declined to comment on when they may be. (The initial announcement didn’t clarify industry specifics.)

• Why it matters: The industry doesn’t have to field new calls from Google’s AI — yet. 

Catch up quick: As of last month, when customers make ‘near me’ searches, they may see an option to “have AI check pricing.” 

• If they select the option and provide details about their request, Google will then make automated calls to a number of nearby businesses and present them with a range of options, including pricing. 

The intrigue: While the feature may work well for fixed-price products and services, the nuanced nature of HVAC leaves open questions about how it would work in practice, if and when the industry is supported.

What they’re saying: “Do I get all the Google calls if I say we don’t charge a service or dispatch fee to come out?” mused industry advisor Tom Casey during a video call with Homepros. 

• “You’ve got to actually pay attention to this whole mess, because, if [competitors are] putting their prices out there and you’re not, it excludes you from that competition,” adds Michael Venidis, president of client services at Ryno Strategic Solutions. 

Yes, but: Despite the uncertainty surrounding the variables Google may use to select businesses, contractors maintain the option to opt out entirely should the company launch the feature in HVAC.