Home improvement demand hit by uncertainty, housing pressure
Ongoing consumer uncertainty and continued pressure on the housing market are impacting home improvement demand, said Home Depot's CFO
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U.S. consumers’ appetite for spending on home improvements remains in flux, according to Home Depot, which on Tuesday cut its annual profit outlook on “weaker home improvement demand [and] tepid consumer spending,” CNBC reported.
The big picture: Economic forecasts for 2025 included tax cuts, improved housing activity, and falling interest rates, conditions that support home spending, particularly on financing-heavy projects, including HVAC replacements.
- Yes, but: “What we saw was that ongoing consumer uncertainty and continued pressure in housing are disproportionately impacting home improvement demand,” Home Depot CFO Richard McPhail said Tuesday.
Zoom in: Sales of existing homes result in a change to HVAC systems “usually” 20 to 25 percent of the time, according to Carrier estimates, as homeowners make upgrades before or after moving.
- As of September, the latest available data, the annualized rate of U.S. existing home sales has remained largely unchanged since January, and sits 36 percent lower than September 2020.
Between the lines: Both Home Depot and Lennox have recently described homeowners as being in a ‘deferral mindset.’ “There was a clear shift toward system repairs rather than full replacements,” Lennox CEO Alok Maskara said in late October, referring to the third quarter.
- Carrier CEO David Gitlin, a week later, noted the company hasn’t seen outsized growth in parts sales; however, “it’s hard not to imagine that there are more consumers opting for repair over replace,” he said, “and we’re hearing some sporadic pickup of that in certain locations.”
- Of note: The observations come as the share of U.S. consumers who felt it was a good time to buy ‘large household durables’ — an indicator of HVAC purchasing intent — in September fell to its lowest level in the past 12 months, as Homepros reported.
Meanwhile, other factors “may also be having a chilling effect,” CNBC noted, including “the prolonged government shutdown [and] an uptick in corporate layoff announcements.”
Looking ahead: The combination of forces at play has “led to a bit of a waiting game,” the news outlet added. “At this point, it’s hard to identify near-term catalysts that would lead to acceleration,” McPhail said.
What we’re watching: The Federal Reserve cut its benchmark interest rate in both September and October, with analysts projecting a third cut at its next meeting in December — and two more next year.
- Similarly, the National Association of Realtors forecasts a 14 percent nationwide increase in existing home sales for 2026, Chief Economist Lawrence Yun said Friday. “As we go into next year, the mortgage rate will be a little bit better.” Go deeper
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