“We would’ve lost the job without it”: Wisetack customers speak

This story was written in partnership with Wisetack. Learn more 

As equipment costs rise — driven by A2L refrigerant regulations, inflation, and tariffs — HVAC contractors, alongside homeowners, are feeling the pinch. The result? A lack of confidence among customers, who are tightening their budgets. 

For business owners like David Burris of Burris Heat and Air and Mike Soper of Abbott Brothers Plumbing & Heating, offering modern financing options has become essential. Both contractors use Wisetack to give their customers flexible ways to pay — and keep jobs from slipping away.

Below, they share how Wisetack has impacted their businesses, what customers are choosing in today’s economy, and how financing fits into their future growth. Our conversation has been lightly edited for clarity. 

What was your financing setup like before Wisetack?

David Burris: For the first few years, we didn’t offer financing — we preferred cash or checks. But as we grew, we realized we needed to evolve. I started with another provider, but the paperwork was bulky and cumbersome, and Wisetack changed that.

Mike Soper: We entered the service side of the business a few years ago, and once we onboarded with Housecall Pro, we saw the Wisetack integration and jumped on board. It gave us an easy way to help more customers say yes.

From your perspective, what makes Wisetack different from other financing providers?

Burris: It’s streamlined. Customers see their options and pick what works. We just send a link — no paperwork, no clutter.

Soper: It’s fast. Customers can prequalify on their phones, at home. For them, it’s instant relief. For us, it’s instant momentum.

How are you finding customers responding to financing options in today’s market?

Burris: All customers are different and have different needs. Those who qualify can get the zero percent APR option for up to two years, and that’s fantastic. Then, some customers opt for a low-payment option. Two weeks ago, we financed a $600 job. That small loan helped someone avoid dipping into savings. It’s peace of mind.

Soper: I’d say most customers lean toward low-payment plans. If a furnace needs replacing for $4,000, they can pre-qualify without impacting their credit, right from the privacy of their own home. That project’s going to happen, and they don’t have to cancel a birthday party to afford it. That’s what matters to me.

Are you able to speak about the business impact of Wisetack (conversion, volume, etcetera)?

Burris: While I don’t have an exact percentage, it’s definitely helped our close rate, especially the two-year, zero percent APR plan. We serve a small town (8,000 people), but offering financing helps us compete in larger markets nearby.

Soper: I’d say Wisetack has improved our close rate by at least 10 to 15 percent. Last year alone, we added $72,000 in revenue. We would’ve lost most of those jobs without it.

What was the process like getting set up with Wisetack? 

Burris: Once we were approved, the integration with Housecall Pro made everything seamless. If a job’s over $500, the financing link is automatically included on the invoice. Customers then complete the application on their own.

Soper: The setup was seamless. Their support team was extremely helpful, and we took advantage of all the offered training. It’s also fully integrated with our estimates through Housecall Pro. It’s a large part of how we became a Housecall Super Pro the last two years in a row.

What advice have you given other contractors interested in Wisetack? 

Burris: My biggest thing is that it’s simple and easy to use — it’s not cumbersome like other financing providers, and they’ve narrowed down the options. We send customers the link to their phone or email, and once they go through the process, we get paid. There’s not a lot of office work involved. 

Soper: They don’t waste any time. The money’s usually in our account within three business days, every time, and that’s important because, as a small business, I don’t want to sit there and wonder when the money is coming. It’s just very comforting to know that once the job is complete, Wisetack will fund it without hesitation. 

Looking ahead: Both contractors are planning to expand, with Soper aiming to double his business in the next year. Financing, he says, will be a core part of that growth strategy.

“We’re scaling. We’re going to keep offering zero percent APR and monthly payment options. Wisetack is part of our long-term strategy.”

This story was written in partnership with Wisetack. Learn more